又要開始做新一年的規(guī)劃了。提前規(guī)劃社媒日歷可能對(duì)一些小伙伴來(lái)說(shuō)是一件不容易的事情，但本文會(huì)先幫你搞定全年的重點(diǎn)營(yíng)銷日歷。剩下的大家根據(jù)自己公司實(shí)際情況再補(bǔ)充一些重要日子和營(yíng)銷主題進(jìn)去。

我們先來(lái)談?wù)劄槭裁磧?nèi)容日歷至關(guān)重要：

• 使規(guī)劃更具戰(zhàn)略性
• 確保你抓住每個(gè)機(jī)會(huì)吸引受眾，不會(huì)錯(cuò)過(guò)重要日期
• 它能幫助你保持一致的發(fā)布時(shí)間
• 防止最后一刻才緊急準(zhǔn)備內(nèi)容
• 更好的資源分配
• 幫助追蹤季節(jié)性趨勢(shì)

一、January

January 01: New Year’s Day

January 04: World Braille Day& National Trivia Day

January 05: Golden Globe Awards

January 11: National Human Trafficking Awareness Day

January 14: National Dress Up Your Pet Day

January 20: Martin Luther King Jr. Day(US)

January 19: National Popcorn Day

January 21: National Hugging Day

January 23: National Pie Day

January 24: International Education Day

January 24: National Compliment Day

January 28: National Data Privacy Day

January 28: Global Community Engagement Day

January 29: National Puzzle Day

January 29: Chinese New Year

January 31: National Hot Chocolate Day

案例：New Year’s Day

除了對(duì)新年的期待，我們還可以在社媒回顧過(guò)去一年的點(diǎn)滴，分享精彩時(shí)刻?；仡櫮闫放频某删?、里程碑和經(jīng)驗(yàn)教訓(xùn)。

就像下面的品牌discoverneom那樣，無(wú)疑，這是個(gè)成功的內(nèi)容方向，該帖子吸引了297萬(wàn)的播放量，不少粉絲在下面評(píng)論Wow incredible.

圖片來(lái)源：discoverneom Instagram

二、February

February 02: Groundhog Day

February 02: Grammy Awards

February 04: World Cancer Day

February 09: Super Bowl Sunday

February 13: Galentine’s Day&Galentine’s Day

February 13: Internet Friends Day

February 13: World Radio Day

February 14: Valentine’s Day

February 17: Random Acts of Kindness Day

February 18: Drink Wine Day

February 20: National Love Your Pet Day

February 20: World Day of Social Justice

February 22: National Margarita Day

February 23: World Understanding and Peace Day

案例：Valentine’s Day

Pandora品牌的“Little Acts of Love”營(yíng)銷活動(dòng)邀請(qǐng)用戶分享他們的個(gè)人愛情故事，使用標(biāo)簽 #PandoraLittleActsofLove。鼓勵(lì)用戶生成內(nèi)容，回想那些讓情侶關(guān)系變得特別的小事。

圖片來(lái)源：Pandora

Quip電動(dòng)牙刷則是在海報(bào)使用簡(jiǎn)潔而鮮明的紅色心形背景吸引注意力。

圖片來(lái)源：Quip

以下是一些情人節(jié)標(biāo)題的靈感，希望對(duì)你有用：

• The first best is falling in love. Second best is showing your love with ____________. [insert your product]>
• All you need is love. But don’t let your other half get hungry this Valentine’s Day. Book now!
• What’s a _________ [insert buyer persona] >favorite thing about Valentine’s Day? All the _________. [insert a word with double meaning]>
• A gift as __________ [insert adjective that describes product] >as your love.
• Treat yourself this Valentine’s Day with our __________. [insert offer]>

三、March

March 01: Zero Discrimination Day

March 02: National Read Across America Day

March 03: World Wildlife Day

March 07: National Cereal Day

March 07: National Day of Unplugging

March 08: International Women’s Day

March 09: Daylight Savings Time

March 10: National Napping Day

March 14: World Sleep Day

March 14: Pi Day

March 15: National Consumer Rights Day

March 17: St. Patrick’s Day

March 18: Global Recycling Day

March 19: National Let’s Laugh Day

March 20: Start of Spring

March 20: International Day of Happiness

March 21: World Down Syndrome Day

March 21: World Poetry Day

March 22: World Water Day

March 23: National Puppy Day

March 23: World Meteorological Day

March 25: International Waffle Day

March 27: World Theatre Day

March 30: Doctors’ Day

March 30: Mother’s Day (UK + Ireland)

March 31: International Transgender Day of Visibility

案例 St. Patrick’s Day

圖片來(lái)源：Instagram

四、April

April 01: April Fools’ Day

April 02: Autism Awareness Day

April 02: National Walking Day

April 03: National Burrito Day

April 04: Walk to Work Day

April 05: Deep Dish Pizza Day

April 07: World Health Day

April 07: National Beer Day(US)

April 10: National Siblings Day

April 11: National Pet Day

April 12: National Grilled Cheese Day

April 12: International Day of Human Space Flight

April 15: Tax Day(USA)

April 15: World Art Day

April 17: National High Five Day

April 18: Good Friday

April 20: Easter Sunday

April 21: Easter Monday

April 21: World Creativity and Innovation Day

April 22: Earth Day

April 23: World Book Day

April 28: National Superhero Day

April 29: International Dance Day

案例 April Fools’ Day

漢堡王經(jīng)常用愚人節(jié)來(lái)吸引觀眾。這家快餐連鎖店將經(jīng)典的漢堡Whopper變成了一款牙膏，并配以幽默的廣告，成為了一個(gè)不錯(cuò)的愚人節(jié)促銷創(chuàng)意。

圖片來(lái)源：Burger King

五、May

May 01: Workers Day

May 04: Star Wars Day

May 04: World Laughter Day

May 05: Cinco De Mayo

May 06: National Nurses Day

May 06: National Teachers’ Day

May 11: Eat What You Want Day

May 11: Mother’s Day(US + Canada)

May 12: International Nurses Day

May 16: International Day of Light

May 16: Bike to Work Day

May 16: Endangered Species Day

May 18: International Museum Day

May 19: Plant Something Day

May 20: World Bee Day

May 20: National Rescue Dog Day

May 25: National Wine Day

May 28: National Burger Day

May 29: National Biscuits Day

May 31: World No Tobacco Day

案例:National Teachers’ Day

Thrive Market 通過(guò)贈(zèng)品表達(dá)了對(duì)老師的感謝。同時(shí)還提醒人們：全年為教師提供免費(fèi)會(huì)員資格。

圖片來(lái)源：Thrive Market

六、June

June 01: Global Day of Parents

June 01: World Milk Day

June 03: National Egg Day

June 3: World Bicycle Day

June 04: National Cheese Day

June 05: Global Running Day

June 05: World Environment Day

June 07: National Chocolate Ice Cream Day

June 07: National Donut Day

June 08: National Best Friends Day

June 08: World Oceans Day

June 12: World Day Against Child Labor

June 14: Flag Day

June 14: World Blood Donor Day

June 15: Father’s Day

June 17: National Mascot Day

June 18: International Picnic Day

June 19: Juneteenth

June 20: Summer Solstice/ First Day of Summer

June 20: World Refugee Day

June 21: International Yoga Day

June 21: National Selfie Day

June 21: World Music Day

June 26: Day Against Drug Abuse

June 27: National Sunglasses Day

June 27: National Handshake Day

June 29: National Camera Day

June 30: Social Media Day

案例：Father’s Day

父親節(jié)是通過(guò)勵(lì)志名言來(lái)觸動(dòng)粉絲心靈的絕佳方式，比如歌手Michael Bublé說(shuō)的：

“父親身份是最美好的事情。你無(wú)法在它發(fā)生之前解釋它；就像在別人從未游泳之前告訴他們水的感覺?！?/p>

圖片來(lái)源：Instagram

七.July

July 01: Canada Day

July 01: International Joke Day

July 3: International Plastic Bag Free Day

July 04: Independence Day (US)

July 06: International Kissing Day

July 06: National Fried Chicken Day

July 07: World Chocolate Day

July 09: National Sugar Cookie Day

July 11: World Population Day

July 14: National Mac and Cheese Day

July 15: World Youth Skills Day

July 15: Social Media Giving Day

July 15: National Clean Beauty Day (US)

July 16: World Snake Day

July 17: World Emoji Day

July 18: World Listening Day

July 20: National Moon Day

July 21: National Ice Cream Day

July 24: National Tequila Day

July 24: National Cousins Day

July 25: National Intern Day

July 28: Parents’ Day

July 29: National Lasagna Day

July 30: International Day of Friendship

July 30: National Cheesecake Day

July 31: National Avocado Day

案例：World Emoji Day

The Sleep Company通過(guò)展示購(gòu)買床墊前后的Emoji表情變化，直觀地傳達(dá)產(chǎn)品帶來(lái)的積極變化。

購(gòu)買前的表情顯得疲憊和不滿，而購(gòu)買后的表情則顯得愉快和滿足。雖然沒有直接的呼吁行動(dòng)（Call to Action），但通過(guò)展示購(gòu)買后的積極效果，間接鼓勵(lì)消費(fèi)者考慮購(gòu)買。

圖片來(lái)源：The Sleep Company

八、August

August 01: National Girlfriend Day

August 02: International Beer Day

August 03: National Sister’s Day

August 03: National Friendship Day

August 07: Purple Heart Day

August 08: International Cat Day

August 09: Book Lovers Day

August 10: National Lazy Day

August 15: National Relaxation Day

August 16: National Tell a Joke Day

August 17: National Non-Profit Day

August 19: National Aviation Day

August 19: World Photography Day

August 20: National Radio Day

August 21: World Senior Citizen’s Day

August 22: National Tooth Fairy Day

August 26: National Dog Day

August 26: Women’s Equality Day

August 30: National Beach Day

案例：National Lazy Day

你可以巧妙地將這個(gè)節(jié)日與自己的產(chǎn)品或服務(wù)結(jié)合起來(lái)來(lái)進(jìn)行推廣，特別是如果你的產(chǎn)品能夠幫助人們更輕松地完成工作，就像下圖DragDropr品牌在這里所做的那樣。

圖片來(lái)源：DragDropr

九、September

September 01: Labor Day

September 05: International Day of Charity

September 06: Read a Book Day

September 07: National Beer Lover’s Day

September 07: Grandparents’ Day

September 10: Suicide Prevention Day

September 11: Patriot Day

September 15: First Day of Hispanic Heritage Month

September 18: National Cheese Burger Day

September 21: International Day of Peace

September 22: Start of Fall/ First Day of Autumn

September 25: National Daughters Day

September 26: National Pancake Day

September 27: World Tourism Day

September 28: National Drink Beer Day

September 28: National Sons Day

September 29: World Heart Day

September 30: International Podcast Day

案例：First Day of Autumn

秋天有很多值得期待的事情，品牌可以利用這一天讓您的追隨者對(duì)即將到來(lái)的季節(jié)感到興奮。

您可以創(chuàng)建與秋季相關(guān)的內(nèi)容，向這個(gè)美麗而溫馨的季節(jié)致敬。記得用暖色調(diào)裝飾您的帖子??，例如：

• 焦橙色
• 檸檬黃
• 深紅色

您可以社交媒體上分享#FirstDayOfFall的內(nèi)容。并吸引跟隨者互動(dòng)。以下這些不錯(cuò)的點(diǎn)子或許對(duì)你有用??

• 讓您的粉絲在評(píng)論區(qū)寫下秋天的愿望
• 鼓勵(lì)他們分享#FirstDayOfFall有意義的相片(就像前幾天我們都在朋友圈分享秋天的第一杯奶茶一樣)
• 問(wèn)粉絲為什么喜歡秋天。這個(gè)簡(jiǎn)單的問(wèn)題可以讓您的更深入地了解他們的喜好

來(lái)自O(shè)PPO秋天的第一天，則是在一堆的樹葉下藏滿了該品牌的產(chǎn)品：手機(jī)，電子手表，耳機(jī)等，秋天的感覺十足。引導(dǎo)粉絲在樹葉下尋找藏著的寶藏，并說(shuō)出它們的名字，以此吸引粉絲互動(dòng)。

圖片來(lái)源：OPPO

十、October

October 01: International Coffee Day

October 01: World Vegetarian Day

October 02: International Day of Non-Violence

October 03: National Boyfriend Day

October 04: National Taco Day

October 04: World Animal Day

October 04: World Smile Day

October 05: World Teachers’ Day

October 06: National Coaches Day

October 07: National?Inner Beauty Day

October 10: World Mental Health Day

October 11: National Coming Out Day

October 13: Thanksgiving (Canada)

October 14: Indigenous Peoples’ Day

October 14: National Dessert Day

October 16: World Food Day

October 16: National Boss Day

October 26: National Pumpkin Day

October 29: National Cat Day (US)

October 30: National Candy Corn Day

October 31: Halloween

案例：Halloween

為產(chǎn)品賦予萬(wàn)圣節(jié)的特色，能讓顧客以全新的視角看待你的商品。此時(shí)，他們正沉浸在萬(wàn)圣節(jié)的氛圍中，這種聯(lián)想會(huì)重新點(diǎn)燃他們對(duì)你產(chǎn)品的興趣。

也許你覺得奇怪，但看到下面這款萬(wàn)圣節(jié)靈感的星巴克飲品照片，我就忍不住想去附近的星巴克點(diǎn)一杯冰 frappe coffee（當(dāng)然，最好不要有僵尸手啦）。

圖片來(lái)源：Starbucks

十一、November

November 01: World Vegan Day

November 03: National Sandwich Day

November 03: Daylight Savings Time Ends

November 10: Science Day for Peace and Development

November 11: Veterans Day

November 13: World Kindness Day

November 14: National Pickle Day

November 14: World Diabetes Day

November 15: America Recycles Day

November 16: National Fast Food Day

November 19: International Men’s Day

November 20: Trans Day of Remembrance

November 21: World Television Day

November 23: National Espresso Day

November 27: Thanksgiving Day

November 28: Black Friday

案例：Thanksgiving

互動(dòng)猜謎游戲是一個(gè)有趣且引人入勝的感恩節(jié)社交媒體創(chuàng)意。

品牌可以設(shè)計(jì)文字謎題或圖像游戲，讓用戶尋找代表感恩理由的詞語(yǔ)或符號(hào)，比如家庭、健康或溫暖。

這種類型的感恩節(jié)互動(dòng)帖子增添了趣味元素，使品牌成為他們節(jié)日享受的一部分。

圖片來(lái)源：21kschool

案例：Thanksgiving

還可以邀請(qǐng)粉絲分享他們珍貴的節(jié)日回憶。品牌可以引導(dǎo)用戶回想感恩節(jié)對(duì)他們的意義，無(wú)論是家庭傳統(tǒng)、最愛的食譜，還是難忘的聚會(huì)。

這種方式可以營(yíng)造社區(qū)氛圍感，讓粉絲們能夠?yàn)g覽并回應(yīng)彼此的故事。通過(guò)激發(fā)個(gè)人互動(dòng)，品牌能夠加強(qiáng)與受眾的聯(lián)系，使他們的感恩節(jié)社交媒體帖子更加貼近人心和富有意義。

圖片來(lái)源：Starbucks

十二、December

December 01: Cyber Monday

December 02: International Day for Abolition of Slavery

December 03: Giving Tuesday

December 04: National Cookie Day

December 05: International Volunteer Day

December 07: Pearl Harbor Remembrance

December 15: Bill of Rights Day

December 17: National Maple Syrup Day

December 21: Start of Winter

December 21: Look on the Bright Side Day

December 22: National Short Person Day

December 24: Christmas Eve

December 25: Christmas Day

December 26 — Boxing Day

December 31: New Year’s Eve

案例：Christmas Day

bathandbodyworks品牌通過(guò)“12天圣誕節(jié)”，采用每日更新的方式。每天揭曉一個(gè)新的驚喜，無(wú)論是限時(shí)折扣還是獨(dú)家產(chǎn)品發(fā)布。這一策略能夠持續(xù)吸引觀眾的關(guān)注，讓他們迫不及待想要發(fā)現(xiàn)接下來(lái)的內(nèi)容。

圖片來(lái)源：bathandbodyworks